It’s not hard to get business owners or managers to speak about their vision, hopes, or dreams for their business or career. Everyone has a reason they got into business (Financial Stability, Flexibility, Leadership/Management - You fill in the blank). We may have a fantastic product or service that we want to share with the community or the world. The thing is, the absolute best product or service in the world is going to be hard to sell if people do not know about it. In a perfect world, “If you build it, they will come.” Unfortunately, we do not live in a perfect world. People need to know about your business, your product or services, and your brand in order to buy. What can you do to
manage and influence this?
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